What we stand for
DedCool is the only Functional Fragrance brand that empowers all people to smell and feel good through scent. We're on a mission to reshape the way fragrance is defined and experienced. We think everyone should have a signature scent that extends beyond a glass bottle. DedCool intermingles fragrance across mediums into otherwise mundane products from laundry detergent to car fresheners, so that scent is practically applied in your everyday life. The rigid gender roles of today’s fragrance industry have been begging to modernize for decades. DedCool offers a solution – We seek to inspire individuality through scent by allowing individuals to customize, and build their own scent wardrobe. Our collection was designed to be layered in combinations and emphasizes the power of personalization.
DedCool was founded with generations of beauty expertise behind it. Fragrance was Carina’s passion from the very beginning. Growing up alongside her mother as a beauty formulator, with a lab as her playground, it was natural for Carina to create DedCool. Her love of scent and a general rejection of the way the Fragrance industry operates, lit a fire under Carina to create a modern 21st Century definition of what Fragrance means. It started humbly on Instagram, and then grew to knocking on the doors of local retail shops with the hope of being carried on consignment. This resulted in relationships with stores, and boutiques to then cultivating dedcool.com.