We make scents to live in

What we stand for

DedCool is a functional fragrance brand that empowers all people to smell and feel good through scent. We're on a mission to reshape the way fragrance is defined and experienced. We think everyone should have a signature scent that extends beyond a glass bottle. DedCool brings fragrance into your everyday routine through unexpected mediums—from laundry detergent, to car air fresheners, and pets—so scent becomes a practical, integrated part of your life.

The rigid gender roles of today's fragrance industry have been begging to modernize for decades. DedCool offers a solution: inspire individuality through scent by allowing people to customize and build their own scent wardrobe. Our entire collection was designed to be layered, emphasizing and celebrating the power of personalization.

we

play

with

scent

To give it new form

the only

functional

fragrance brand

formulation

All of our product formulations are created with vegan and cruelty-free ingredients. They're also biodegradable, with byproducts breaking down naturally into the environment.

We prioritize plant-based ingredients and develop every product with wearability, flexibility, and sensory experience in mind.

carbon neutral

Our manufacturing and warehousing facilities are certified carbon-neutral through Terrapass carbon offsets. Terrapass offsets environmental and ecological impact by funding projects like reforestation, wind-powered farms, and landfill gas capture to remove carbon from the environment.