MEET FOUNDER, CARINA CHAZ
Carina Chaz grew up in a Los Angeles household well-versed in the clean beauty and wellness industry. In her adolescent years, Carina spent time experimenting in her family’s laboratory mixing various concoctions. In her teen years, she focused on assisting in creating a youthful approach to the high-end parent company, LaNatura. Although, the facility primarily focused in natural body products, Carina’s interests always swayed towards scent profiles.
With her fascination of aromas and her history of understanding clean beauty, Carina struggled in expressing her personal aesthetic through scent. At 13, Carina dedicated her efforts to merge her passion of fragrance to formulate her debut perfume, CC N. 13, modeled after iconic, Coco Chanel N. 5.
Carina quickly gained interest by big name cooperation, Twilight Saga franchise, in hopes to license one of her compositions. Carina respectfully rejected this offer and countered by contributing her supports in working alongside with their fragrance house. The experience shifted her palette and uncovered the cultivation of her interest in boyish scents.
THE BIRTH OF DEDCOOL
Her passion for clean products and a healthy lifestyle greatly influenced Carina’s desire to create complex, sophisticated scent profiles for conscious consumers like herself. With the motto that “clean beauty can be cool beauty”
DedCool was founded & created in Los Angeles in 2016. At 21, founder, Carina Chaz created her DedCool line as an extension of her passion for cologne, masculine scents, and green beauty. As fragrance is an essential part of one's identify, Carina believed in only creating scents that were composed of the highest quality + natural ingredients. The brand DedCool disrupts the world of fragrance by creating a line that is Uni-Sex, Vegan, Cruelty-free, non-toxic scents with a naturally chic edge. DedCool is making its mark in the beauty world, changing the way we view, and shop for fragrance.