About

What we stand for

mission

DedCool is a functional fragrance brand that empowers all people to smell and feel good through scent. We're on a mission to reshape the way fragrance is defined and experienced. We think everyone should have a signature scent that extends beyond a glass bottle.DedCool brings fragrance into your everyday routine through unexpected mediums—from laundry detergent, to car air fresheners, and pets—so scent becomes a practical, integrated part of your life.The rigid gender roles of today’s fragrance industry have been begging to modernize for decades. DedCool offers a solution: inspire individuality through scent by allowing people to customize and build their own scent wardrobe. Our entire collection was designed to be layered, emphasizing and celebrating the power of personalization.

about

DedCool was founded with generations of beauty expertise behind it. Fragrance was Carina’s passion from the very beginning. Growing up alongside her mother as a beauty formulator, with a lab as her playground, it was natural for Carina to create DedCool. It started humbly on Instagram and grew into partnerships with local shops, ultimately cultivating dedcool.com.

we

play

with

scent

To give it new form

planet first

Clean and Safe
biodegradable
   vegan

organic
   carbon-neutral
    1% for the planet

lab.jpg

formulation

All of our product formulations are created with vegan and cruelty-free ingredients. They’re also biodegradable, with byproducts breaking down naturally into the environment.

We prioritize plant-based ingredients and develop every product with wearability, flexibility, and sensory experience in mind.

carbon neutral

Our manufacturing and warehousing facilities are certified carbon-neutral through Terrapass carbon offsets. Terrapass offsets environmental and ecological impact by funding projects like reforestation, wind-powered farms, and landfill gas capture to remove carbon from the environment.

1% for the planet

One percent of all our sales are donated to 1% For The Planet. This initiative helps to fund environmental nonprofits that are dedicated to creating a healthier planet and is another way we reinforce our commitment to sustainability.

packaging

In general, the packaging world isn’t up to our standard, and we are constantly working to find new and more sustainable packaging solutions that align with our vision for less waste.

Wherever possible, we use product packaging that is recyclable and reusable. We also use biodegradable printed ink on packaging to ensure that materials can be recycled. We encourage refilling product packaging, and plan to release more bulk products in the future in order to continue cutting waste.

We've partnered with Pact Collective, a non-profit program that helps recycle those hard-to-recycle items (like all your DedCool empties).

Our shipping materials also include FSC-certified, recyclable packaging.

Designed Thoughtfully

From sourcing to formulation to packaging to end use, each product is conceived with the highest quality ingredients and thoughtful development. Our goal is to minimize waste and environmental impact, while still providing you with products that work, last, and smell incredible.

to make our fragrances sustainable, more potent and functional WE opt for raw, organic extracts.

Fragrance Extract Blend

Borago Officinalis , Seed Extract, Sambucus Nigra Flower Extract, Camellia Sinensis Leaf Extract, Equisetum Arvense Extract, Punica Granatum Fruit Extract, Aloe Barbadensis Leaf Extract, Ginkgo Biloba Leaf Extract, Trifolium Pratense (Clover) Extract, Rosa Canina Fruit Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cucumis Sativus (Cucumber) Fruit Extract, Humulus Lupulus (Hops) Extract, Daucus Carota Sativa (Carrot)Extract, Macrocystis Pyrifera (Kelp) Extract, Panax Ginseng Root Extract, Ilex Paraguariensis Leaf Extract, Citrus Grandis (Grapefruit) Fruit Extract, Camellia Sinensis (White Tea) Leaf Extract, Fucus Vesiculosus Extract, Porphyra Yezoensis Extract

shop fragrance

Hand + Body Extract Blend

shop hand + body

Pet Extract Blend

Pyrus Malus (Apple) Fruit Extract, Equisetum Arvense (Horsetail) Extract, Zingiber Officinale (Ginger) Root Extract, Euterpe Lavandula Angustifolia (Lavender) Flower Extract